We are a rather unusual breed…

We are an experienced healthcare strategy business which works to create the competitive positioning, influence and impact that the NHS, private and voluntary sector healthcare organisations need for growth and sustainability.

We combine years of clinical experience with years of healthcare strategy development and implementation experience. We adopt a rather unconventional approach to strategy development – no crazy tricks or tools, just a dose of realism in asking the right questions and facilitating a series of conversations that help organisations determine the main problem that they are trying to solve.

We are known for our uncommon approach to strategy. Our uniqueness rests in our focus on brand development to achieve more sustainable competitive positions for our clients, to enable them to have more influence and impact in their markets of choice, and to better engage their customers.

  • We blend deep clinical and industry insights with contemporary brand development expertise as a foundation for any growth
  • We actively translate compelling strategies into behaviours
  • We use a ‘doing and learning’ philosophy in strategy development
  • We’re agile and able to keep pace offering contemporary approaches within a rapidly changing healthcare market
  • We’re young, but punch above our weight in adding value on both short and long term engagements