Saffron Steer is sponsoring an exciting music project. We are supporting a rising new singer-songwriter Magenta who has been described as having a ‘fresh, new, British sound’. We instinctively responded to her appeal for crowd-funding since we love the music she makes and music is a vital part of life at Saffron Steer.
Magenta said: “I am so grateful to Michael and all at Saffron Steer for supporting me on my musical journey. I am an emerging singer-songwriter and I just released my debut single “Circles” in June this year. This was picked up by BBC introducing East Midlands, and became BBC Leicester’s track of the week. The release of a new single “Look Good in Blue” followed shortly after in September 2018, which was also BBC Introducing’s Track of the Week and described as…” a beautiful jewel of a song”. I’ve been writing songs for a couple of years and am influenced by great writers such as Joni Mitchell, the Cardigans, Sigrid and Carol King. I love honest lyrics and beautiful melodies and my music is best described as folk-pop/ singer-songwriter. I am collaborating with Michael Garvin (J. Lo ‘Waiting For Tonight’, George Benson ‘Never Give Up on a Good Thing’) and more recently Ian Curnow (Kylie, Boyzone, East 17, Rick Astley) to develop a pop act.
I am currently unsigned but my ambition is to tour festivals and release more music in 2019. Saffron Steer’s support will enable me to continue to do this.”
Music is powerful stuff – as is proper strategy.
Music shifts culture. It has the power to raise concerns, acknowledge and reflect on social norms. It stimulates emotional responses, develops creative, technical, social & vocational skills. It improves expression, communication, confidence & self-esteem, and it facilitates positive changes in behaviour and wellbeing. It can inspire.
“Music can name the unnameable and communicate the unknowable” (Leonard Bernstein)
Proper strategy can transform organisations, offering a clear and differentiated point of view that supports determined and coordinated actions. But this word ‘strategy’ is still commonly misinterpreted and often equated with short term planning, forecasting and a raft of other business activities that have nothing to do with strategy. As a musician myself, and a campaigner for proper strategy, it struck me that making music provides a useful metaphor for understanding the components of proper strategy:
- Before even starting to play any instrument or sing a song, the rhythm and groove must be determined, much like establishing the right culture to deliver any strategy
- The keys/notes represent strategic options, but NOT all will make the right, differentiated and distinctive sound
- Only when the right keys/notes are combined in a coordinated and coherent way (representing the tough decisions and actions that are needed in proper strategy development) is the experience conveyed to the listener (the ‘customer’)
- Moreover, the competence of the player is correlated to the sound and emotions that the listener experiences; strategy often requires different talent to support the new direction
Thanks for reading this blog post. Now, time to enjoy some new music…
This has been ‘Away from the Heard’: The Saffron Steer blog. We’d be very interested in your views and comments.