Private healthcare provider 2

Strategic Marketing, Strategy Development


Saffron Steer was asked to assist with reshaping the marketing strategy for one of the group’s flagship hospitals. The client had ambitions of growing the hospital revenues by 30% over the following 3 years.

What was done

  • Challenged senior management and clinician thinking about the competitive position of the hospital
  • Generated realistic growth plans for 4 key profitable services with clear objectives and actions
  • Role modeled a new way of engaging consultants
  • Helped the teams translate strategic intent into actions
  • Helped the teams craft a differentiated position for the hospital and think through how best to promote services
  • Day-day working with and coaching of the Business Development teams, developing practical tools (and tips) for lead generation and growth, and enabling the plans


Delivered a fresh, integrated marketing strategy to assist the business achieve its £40M target over 3 years

Successful public awareness campaign developed which increased local awareness of the hospital and its services

Business Development team re-energised with fresh, new thinking, skills and purpose