Background
Saffron Steer was asked to assist with reshaping the marketing strategy for one of the group’s flagship hospitals. The client had ambitions of growing the hospital revenues by 30% over the following 3 years.
What was done
- Challenged senior management and clinician thinking about the competitive position of the hospital
- Generated realistic growth plans for 4 key profitable services with clear objectives and actions
- Role modeled a new way of engaging consultants
- Helped the teams translate strategic intent into actions
- Helped the teams craft a differentiated position for the hospital and think through how best to promote services
- Day-day working with and coaching of the Business Development teams, developing practical tools (and tips) for lead generation and growth, and enabling the plans
Outcome
Delivered a fresh, integrated marketing strategy to assist the business achieve its £40M target over 3 years
Successful public awareness campaign developed which increased local awareness of the hospital and its services
Business Development team re-energised with fresh, new thinking, skills and purpose