Background
Saffron Steer was asked to assist the ‘account management’ initiative focusing on improving relationships with consultants across one of the client’s national regions.
What was done
- Challenged senior management thinking about the competitive position and differentiation of the group
- Liaised with the Medical Director in constructing a workshop for northern managers
- Delivered a 1-day ‘Doing and learning’ workshop sharing sharing new ideas and setting up a new methodology for enabling and assessing the effect of future consultant engagement initiatives
- Linked this initiative to the strategic growth objectives for the individual hospitals and the hospital group as a whole
Outcome
Delivered a systematic and proactive consultant engagement plan which now forms a foundation for growth in local hospitals. As a direct result they have realised:
- Commercial benefits – increased profitability and efficiency
- A shift from a position of limited development opportunity to one that now presents multiple growth opportunities